ILLUSTRATION + WEB TOOL
Simba Sleep is an award-winning sleep-based company that markets itself as high-tech sleep innovators.
Through the agency Wallace Health, we have helped drive brand awareness on their social channels, and developed an online engagement tool that would educate their followers how to achieve the best nights’ sleep possible as well as help to continuously grow the digital brand experience.
The project is live, take a look!
— SLEEPING PATTERN QUIZ —
We started by extensively researching every area of sleep – from looking at common sleep problems to getting down to the ‘science of sleep’.
This formed the content for the Simba Sleep Tool – a series of interactive scenes and questions that provided users with one of seven Sleep Personas that best described their sleep style.
— ILLUSTRATIONS OF SLEEPING POSITIONS —
The results are represented visually, allowing the user to see how their own ‘sleep pattern’ compared with the ideal pattern. Users could share their results on Facebook and Twitter for the chance to win a new Simba Hybrid mattress. The project is live, take the quiz!