Saks OFF 5TH

As part of the Hudson's Bay Company brand portfolio, Saks Fifth Avenue OFF 5TH is a world-class destination for top designer brands at extraordinary value. The retailer's stores and e-commerce site combine a modern shopping experience of carefully curated off-the-runway trends. Saks Fifth Avenue OFF 5TH leads the market as the premier luxury-value destination.
I worked on weekly editorial and promotional emails and developing logos for events and seasonal campaigns. I had the opportunity to be very creative in terms of layout design while working with the brand guidelines and imagery.
This asset is an example of a promotional email focused on luxury brands and elevated women’s outfits. The layout here is minimal with clean lines that are reflecting with the brands aesthetics and imagery.
I also updated our “Cyber Sunday Super Buys” stamp, which is one of our weekly franchises. For the design, I ensured that it is was modern and matched graphic design trends, as well as refined the Saks Off 5TH visual communication support in general.
For the email franchise “The Insider Exclusive”, I developed a distinct branding treatment for the text lockup that aligns with our branding, highlights discount richness, and speaks to the exclusivity of offers for a selection of customers.
These emails are a unique instance as we rarely send multiple communications specifically around one designer. I dove into the archives to ensure that this refresh of a Valentino email was both consistent with previous emails, but also updated to reflect new design direction and seasonal branding.
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