Saks OFF 5THSEASONAL CAMPAIGN
As part of the Hudson's Bay Company brand portfolio, Saks Fifth Avenue OFF 5TH is a world-class destination for top designer brands at extraordinary value. The retailer's stores and e-commerce site combine a modern shopping experience of carefully curated off-the-runway trends. Saks Fifth Avenue OFF 5TH leads the market as the premier luxury-value destination.
I contributed to the development of the Fall 2019 campaign and executed many digital and print assets. This campaign reflected a seasonal refresh and drove home the messaging that fall’s fashion trends elevate the customer’s day-to-day life at a great value. Partnering closely with the copy team’s headline of “Fall Fashion. For Less.”, I worked on creating strong visuals that focused on lifestyle rather than product. To supplement the visuals, I chose golden neutrals to complement the warm and inviting nature of the jewel tones of the season.
— FALL CAMAIGN EMAILS —
— FRIENDS & FAMILY EVENT —
— STORE LIGHTBOXES —
— SOCIAL MEDIA —
I played a large role in the development and execution of the 2019 Holiday campaign, which is one of our most important campaigns each year. We brainstormed and concepted the design around New York’s iconic Art Deco stye, that we represented with geometrical patterns, Art Deco-influenced typography and colors associated with the time of year. The imagery is glamorous and engaging, showcasing the models’ outfits and products shot in festive environments.
The headline “Celebrate the Season. For Less.” is a branded refresh of our Fall campaign, but with holiday-centric language. Across digital, print, and social, we delivered hundreds of assets including mailers and signage for US and Canada stores, in English and translated French.
— SOCIAL MEDIA —
— IN STORE SIGNAGE JEWELRY EVENT —
— HOLIDAY GIFT CARDS —