Saks OFF 5TH
SEASONAL CAMPAIGNAs part of the Hudson's Bay Company brand portfolio, Saks OFF 5TH is the premier destination for luxury off-price fashion. In its more than 100 stores in the U.S. and Canada, the brand offers a compelling assortment of designers to fashion-seeking customers at the best prices.
I played a large role in the development and execution of the 2019 Holiday campaign, which is one of our most important campaigns each year. We brainstormed and concepted the design around New York’s iconic Art Deco stye, that we represented with geometrical patterns, Art Deco-influenced typography and colors associated with the time of year. The imagery is glamorous and engaging, showcasing the models’ outfits and products shot in festive environments.
The headline “Celebrate the Season. For Less.” is a branded refresh of our Fall campaign, but with holiday-centric language. Across digital, print, and social, we delivered hundreds of assets including mailers and signage for US and Canada stores, in English and translated French.
— SOCIAL MEDIA —
— IN STORE SIGNAGE JEWELRY EVENT —
— HOLIDAY GIFT CARDS —
