Lafayette 148 New York
PROMOTIONAL CAMPAIGNSLafayette 148 New York is a luxury womenswear brand with its flagship boutique set in a landmarked building in SoHo, New York City. Known for understated design and impeccable craftsmanship, the brand is a favorite of actresses, screenwriters and business leaders. Lafayette 148 is also available in iconic department stores including Bergdorf Goodman and Neiman Marcus.
The 2024 sample sale was one of the most complex design request as it involves communicating with many teams and delivering more than 20 assets. The imagery choice relies on a classic style that embodies the season and the brand. I created these assets that are promoted on digital platforms, such as the Lafayette 148 Company Outlet website, emails, social media, partner platforms (for example Eventbrite) and printed postcards.
The layout of the sale emails was designed to be an effective template that could be used with a variety of imagery, through season after season. The text paragraph is neat, staked to the left, and adapts to the copy messaging. It gives to the overall layout a clean elevated look that serve its purpose.