Lafayette 148 New York
WEB DESIGNLafayette 148 New York is a New York-based women’s fashion brand known for sophisticated, clean-lined designs that fuse luxurious fabrics, outstanding craftsmanship, and a modern sensibility inspired by the dynamism of New York City. With its own design studio and production facility, it is rarity in the fashion world: a truly vertically integrated brand.
For the Fall 2023 campaign launch, I have contributed to the site landing page redesign by creating an ergonomic and intuitive layout that matches the brand's luxury standards. In this case, the modules are intentionally proportional to the original photography ratio to fit the entire look. The live site will show subtle logo, module and CTA interactions that will elevate the aesthetic and bring the online experience a refined design to the details.