Lafayette 148 New York
GRAPHIC DESIGNLafayette 148 New York is a luxury womenswear brand with its flagship boutique set in a landmarked building in SoHo, New York City. Known for understated design and impeccable craftsmanship, the brand is a favorite of actresses, screenwriters and business leaders. Lafayette 148 is also available in iconic department stores including Bergdorf Goodman and Neiman Marcus.
The 2024 holiday card takes its inspiration from one of the baroque patterns of the Resort collection. Using the original drawing made by the pattern designer, I have created a ‘worn’ effect to accentuate the vintage feel and to give more dimension to the design. The Lafayette 148 logo reveals itself at the center of the card in a subtle way when the gold foil catches the light.
