Lafayette 148 New York
UI/ UX DESIGNLafayette 148 New York is a luxury womenswear brand with its flagship boutique set in a landmarked building in SoHo, New York City. Known for understated design and impeccable craftsmanship, the brand is a favorite of actresses, screenwriters and business leaders. Lafayette 148 is also available in iconic department stores including Bergdorf Goodman and Neiman Marcus.
I worked on the redesign of the ‘exclusive services’ page that promote a range of services available in the boutiques, website, and across the U.S. through our independent stylists: Atelier Direct. The challenge was to display all this information in one page, with icons representing each category.
I created three distinct modules at the top of the page, so the customer can navigate through the services. I designed 24 icons with a modern aesthetic that reflects our brand guidelines. The icon design style is also used on the footer for consistency. Live page here.
For the 2024 Mother’s Day campaign, we launched a monogram customization service to highlight a particular item: the white shirts. The Lafayette 148 white shirt offers the ultimate blank canvas for self expression, upon which to add the wearer’s personal initials.
From the current product page, I have added a functionality that gives an option for the monogram customization, with the choice of three letters, placement, and thread color. Live page here.