Lafayette 148 New York
UI/ UX DESIGNLafayette 148 New York is a luxury womenswear brand with its flagship boutique set in a landmarked building in SoHo, New York City. Known for understated design and impeccable craftsmanship, the brand is a favorite of actresses, screenwriters and business leaders. Lafayette 148 is also available in iconic department stores including Bergdorf Goodman and Neiman Marcus.
To modernize our communication tools, we have digitalized our printed lookbook and made it accessible on our website. It offers an alternative experience to online shopping while showcasting partnership with artists.
The lookbook displays its 54 pages horizontally and we have implemented functionalities to search items, play videos and shop every outfits. Working on this project was a fascinating experience, especially since I was new to the process of creating a digital book. The flawless outcome was achieved through close collaboration with the development team. See the lookbook here.