Lafayette 148 New York
UI/ UX DESIGNLafayette 148 New York is a luxury womenswear brand with its flagship boutique set in a landmarked building in SoHo, New York City. Known for understated design and impeccable craftsmanship, the brand is a favorite of actresses, screenwriters and business leaders. Lafayette 148 is also available in iconic department stores including Bergdorf Goodman and Neiman Marcus.
I worked on the redesign of the ‘exclusive services’ page that promote a range of services available in the boutiques, website, and across the U.S. through our independent stylists: Atelier Direct. The challenge was to display all this information in one page, with icons representing each category.
I created three distinct modules at the top of the page, so the customer can navigate through the services. I designed each icon with a modern aesthetic that reflects our brand guidelines. The icon style was also used in the footer for consistency. Live page here.
For the 2024 Mother’s Day campaign, we launched a monogram customization service to highlight a particular item: the white shirts. The Lafayette 148 white shirt is the ultimate versatile piece, an icon of the House and an enduring expression of personal style. The L148 white shirt offers the ultimate blank canvas for self expression, upon which to add the wearer’s personal initials.
From the current product page, I have added a functionality that gives an option for the monogram customization, with the choice of three letters, placement, and thread color. Live page here.