Lafayette 148 New York
WEB DESIGNLafayette 148 New York is a luxury womenswear brand with its flagship boutique set in a landmarked building in SoHo, New York City. Known for understated design and impeccable craftsmanship, the brand is a favorite of actresses, screenwriters and business leaders. Lafayette 148 is also available in iconic department stores including Bergdorf Goodman and Neiman Marcus.
The 2024 Pre-Fall campaign stands out as one of the most creative projects I have worked on. The storytelling highlights the expertise of our textile designer and features refined photography shot in Marfa, Texas, to reveal the vision of Emily Smith, our creative director. I designed numerous site pages with varied module setups to best showcase the story of each fabric print and texture.
The pages are optimized for desktop, tablet, and mobile, and I collaborated closely with the developers on technical aspects to ensure the best display results on each device.
Below, you'll find a printed charity invite and store setup that unifies the Pre-Fall campaign across all visual aspects.
