Lafayette 148 New York
WEB DESIGNLafayette 148 New York is a luxury womenswear brand with its flagship boutique set in a landmarked building in SoHo, New York City. Known for understated design and impeccable craftsmanship, the brand is a favorite of actresses, screenwriters and business leaders. Lafayette 148 is also available in iconic department stores including Bergdorf Goodman and Neiman Marcus.
The 2024 Pre-Fall campaign was one of the most creative project that I have worked on. The storytelling relies on the savoir-faire of our textile designer and refined photography shot in Marfa, Texas, to reveal the vision of Emily Smith, our creative director. I have created many site pages with different module setup to display best the story of each print.
Each page is optimized for desktop, tablet and mobile and I worked closely with the developers on technical aspects to ensure the best display result on each devices.
