FM Immobilier

FM Immobilier & Patrimoine is a new real estate agency seeking an identity design from the logo to the building sign.
The idea was to show a house, villa or small building, representing the shape of the properties they sell. The logo has been designed with a perspective on the letters F and M shaping a house. The serif font was chosen in order to represent professionalism and stability, in contrast with the rest of the layout inspiring modernity.

The business cards are made with 4 layers of paper, to create thick 600g Luxe stock. These orange layers are a nice way to show the colour highlight from the ‘&’ in the logo.

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