Butterfly Twists

Butterfly Twists is a British women's footwear brand that embodies innovation, beautiful simplicity, and great fashion for everywhere you go.
Working as their only designer, it was quite interesting being involved in a diverse range of projects. I was managing all the projects from conceptualisation to finalisation, designing seasonal look books, press ads, large format print support, lifestyle photography and web design.
Creating seasonal lookbooks from layout design to photography and also retouching product shots/ model).
The digital part of the job includes web banners to promote new collections/ offers for the Butterfly Twists website. Other ads are designed for online U.K. and worldwide retailers such as Office, Bells Shoes, House of Fraser, Selfridges, Joy, Top Shop, Soletrader...
Outdoor advertisement design for foldable rain boots all around London (Oxford Street, South Kensington, Chelsea...)
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